When you announce beans at Kroger as a Wes Anderson Film!

"I saw the Siete Family Foods marketing team working on this throughout the day, and I didn't quite know what they were up to, but I knew it'd be great. Was so fun to see the finished video pop up on Instagram this evening.

We're excited about our 4 delicious varieties of beans launching at Kroger nationwide. If you get a chance, try the charro beans...they're a household favorite."