In the most literal and original sense of the word, this is a meme.

And a damn successful one

The shirt styling is a very complex meme with an extraordinary history

The color and the dyes to get there

The tag location even

Not to mention the technology behind the photo

Chefs kiss

It's a beautiful example of a meme on many fronts

I've looked around, but can't find a gif or video of the particular scene, but all I can think of is Ben Wyatt winning a plain blue t shirt and saying "WOAH! It's so blue!"