Wendy’s will experiment with dynamic surge pricing for food in 2025

https://arstechnica.com/information-technology/2024/02/wendys-plans-ai-powered-menu-to-change-food-prices-based-on-demand-weather/

47 points · 13 comments · view on lemmy.world

13 Comments

teft@lemmy.world · 20 pts · 2y (1 reply)

Troublegiant@lemmy.world · 7 pts · 2y

My first reaction is, “the fuck they will.”

tree@lemmy.zip · 11 pts · 2y

Maybe a good idea to just turn around when you pull up and see there is surge pricing on a fucking cheeseburger.

baggins@lemmy.ca · 7 pts · 2y (1 reply)

Idk if they're thinking this one through.. imagine you pull into the drive through and get stuck in the line then find out one burger meal is $35 today.

Teh@sh.itjust.works · 4 pts · 2y

This was my thought. I’m thinking that just taking up the space in line for the drive through will cause issues. Pull up to the kiosk with a line of cars behind and decide that it’s too expensive? Now where do you go? I guess I’ll just sit here for a bit till the line clears in front of me. Oh, sorry I didn’t notice the line had moved, I was ordering food on my phone from a competitor across the street you see…

d00phy@lemmy.world · 7 pts · 2y

Can’t wait to see the Xitter shade war the Wendy’s account is going to be in. Oh, wait, I quit Xitter, so I won’t see it.

p03locke@lemmy.dbzer0.com · 6 pts · 2y

I will experiment with boycotting this shit when I see it. We'll see which hypothesis wins out!

SpaceNoodle@lemmy.world · 5 pts · 2y (2 replies)

I'd already read about this, and my first reaction was still that must be satire.

BrikoX@lemmy.zip · 2 pts · 2y (1 reply)

Info comes directly from the investor meeting, so it's real.

SpaceNoodle@lemmy.world · 5 pts · 2y

I never doubted it; I just wish that reality hadn't swapped with The Onion back in 2016.

dhtseany@lemmy.ml · 4 pts · 2y

Boooooooooooo

awwwyissss@lemm.ee · 1 pts · 2y (1 reply)

Wendy's sells food?

agent_flounder@lemmy.world · 2 pts · 2y

They're clearly a technology company. That's why this was posted here.