Marketers are about to infiltrate your favorite subreddits.

https://www.theverge.com/2024/3/8/24094304/marketers-are-about-to-infiltrate-your-favorite-subreddits

Ahead of its IPO, Reddit announced a set of tools for businesses that want to be more active on the platform — including the ability to see which subreddits are mentioning a brand. For businesses, Reddit says it’s a way to “establish and grow a meaningful organic presence on Reddit.” In other words: the brands are coming.

https://www.redditinc.com/blog/introducing-the-new-toolkit-for-business-growth-reddit-pro-is-here

17 points · 2 comments · view on lemmy.world

2 Comments

Boinkage@lemmy.world · 9 pts · 2y (1 reply)

Pretty sure hailcorporate-ass astroturfing accounts have been lurking in reddit for several years already.

rdyoung@lemmy.world · 8 pts · 2y

They most definitely have but now they are going to be there with a giant thumbs up from reddit.