Not just mums go to Iceland: supermarket drops slogan to be more inclusive

https://www.theguardian.com/business/2024/apr/20/not-just-mums-who-go-to-iceland-supermarket-drops-slogan-to-be-more-inclusive

Chain changes ‘That’s why mums go to Iceland’ line to reflect fact other people also do grocery shopping

18 points · 1 comments · view on lemmy.world

1 Comments

Gojimbo@lemmy.world · 9 pts · 2y

I spent too long wondering why Iceland's tourism sector is based on groceries