Engagement on Instagram's Threads Has Cratered

https://gizmodo.com/engagement-instagram-threads-falls-meta-blocks-vpn-eu-1850640519

Time spent on the app dropped over 50% from 20 minutes to 8 minutes, analysts found.

Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

25 points · 5 comments · view on lemmy.world

5 Comments

djstini@lemmy.blahaj.zone · 7 pts · 3y

Hehe, it's like other fediverse apps but worse and full of ads. Idk. what they were thinking tbh.

ForgetReddit@lemmy.world · 4 pts · 3y (3 replies)

It’s infuriating that if you accidentally tap the home button all the threads you would have otherwise read disappear forever. The app desperately needs a chronological option. Everything disappears so fast on it.

ohlaph@lemmy.world · 5 pts · 3y (2 replies)

How else can they show you more ads/sponsored content?

ForgetReddit@lemmy.world · 3 pts · 3y (1 reply)

I get what you mean but there are no ads or sponsored content yet on threads

ohlaph@lemmy.world · 3 pts · 3y

Oh, gotcha. I figured they would have dirtied it already.