Netflix is launching its own ad tech platform only a year and a half after entering the advertising business.
Netflix to take on Google and Amazon by building its own ad server
https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/
10 Comments
Z3k3@lemmy.world · 29 pts · 2y
I used to be excited by new things in tech but all I can think is "what the fuck now"
Please tell me its not just me getting old
trustnoone@lemmy.sdf.org · 9 pts · 2y
Even at a lower level, i use to see "update" and think oo what feature or functionality has come out?
Now its like "fuck im forced to update, what feature are they removing or putting behind a paywall now"
elvith@feddit.de · 6 pts · 2y
It's only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves.
Sure it takes a bit of work to get customers and such, but when you're a company of that size with that many customers, it shouldn't be that hard.
kusivittula@sopuli.xyz · 5 pts · 2y
you're right, everything sucks now. literally everything is about stuffing ads in your face and spying on you. on top of taking your money of course.
Anticorp@lemmy.world · 3 pts · 2y
It's not just you getting old. Tech and products in general have been getting worse for years now. They don't try to make amazing products any more. A select few companies have cornered the entire market in every single industry, so now their goal is to make a product that extracts the absolute maximum profit.
gregorum@lemm.ee · 26 pts · 2y
Well, this sounds terrible
schnokobaer@feddit.de · 10 pts · 2y
It's like their password sharing crackdown made people accuse them of being out of touch and they respond like "out of touch? Us?! Lmao, watch this!"
Spiralvortexisalie@lemmy.world · 2 pts · 2y
I am outraged as well, but arguably this is competition, and how many corpos with deep pockets can legitimately fight Google/Amazon without going broke. This feels like loss but with a really strong silver lining.
treadful@lemmy.zip · 3 pts · 2y
Surely competition will make advertising better for consumers!
cordlesslamp@lemmy.today · 7 pts · 2y
Yay, another billions of dollars invested in new ways to show me ads.