How to cross promote under the new Steam Rules by Chris Zukowski

Thank you for the nice reply! ☺️

I think, out of the different approaches outlined in the post, I'd go with the main menu link. Larian's pre-game launcher is honestly kind of annoying, since it takes one more step to start the actual game. And the in-game pop-up method I'd only use if the advertised game is a direct sequel imo 🤔