Seems like that's the latest great idea in tech, start paying the "influencers" directly instead of letting them make money from sponsors. Like what Reddit also wants to do.
I guess they think this way they can attract more of them, and therefore more advertisers. This gives them a bigger cut even if they then need to pay out a part of it.
Of course, moving from free content creation, made by people with a passion for their topic, to a system which directly encourages a race to the bottom of the click race will lead all these platforms to look like Instagram/Tik-tok.
I, for one, have been making a huge shift back to decentralisation and open source as a result. I can see a future where there's basically two internets, the mainstream one and the open one.
Several creators posted they had received (...) five to six figures.
X is monetizing the ads served in the replies to creators’ posts to determine payouts. This incentivizes creators to post things that encourage a lot of conversation.
13 Comments
sndmn@lemmy.ca · 16 pts · 3y
I'm sure major brands are lining up to advertise alongside Nazis and CSAM!
Obi@sopuli.xyz · 11 pts · 3y
Seems like that's the latest great idea in tech, start paying the "influencers" directly instead of letting them make money from sponsors. Like what Reddit also wants to do.
I guess they think this way they can attract more of them, and therefore more advertisers. This gives them a bigger cut even if they then need to pay out a part of it.
Of course, moving from free content creation, made by people with a passion for their topic, to a system which directly encourages a race to the bottom of the click race will lead all these platforms to look like Instagram/Tik-tok.
I, for one, have been making a huge shift back to decentralisation and open source as a result. I can see a future where there's basically two internets, the mainstream one and the open one.
hellishharlot@lemmy.world · 6 pts · 3y
It makes them an ad agency in entirety. They employ influencers and host the platform to distribute ads. It's all it becomes after a point
danhab99@programming.dev · 2 pts · 3y
But isn't that the move? YouTube pays their content creators.
ashok36@lemmy.world · 1 pts · 3y
This already exists. There's millions and millions of people for whom The Internet is just facebook, instagram, tiktok, and maybe an email app.
TransplantedSconie@lemm.ee · 6 pts · 3y
This is some stupid shit, Randy.
totallynotarobot@lemmy.world · 5 pts · 3y
This whole scheme going to shit in 3...2...1...
Bruce@lemmy.ml · 3 pts · 3y
... And recruit chatGPT powered bot armies.
fiat_lux@kbin.social · 1 pts · 3y
Is Andrew Tate still on the paid influencer list then? This is going to really limit him to his bad cryptic matrix and titanic analogies.
AlbigensianGhoul@lemmygrad.ml · 1 pts · 3y
I love that every headline on xxxTwitterxxx now is like "The website formerly known as Twitter." I think this phenomenon is gonna last like 6 months.
luffyuk@lemmy.world · 1 pts · 3y
The branding is so bad 🤣
TokenBoomer@lemmy.world · -1 pts · 3y
WTF 😳 They just giving away money.