Meta is killing off its own AI-powered Instagram and Facebook profiles

https://www.theguardian.com/technology/2025/jan/03/meta-ai-powered-instagram-facebook-profiles

Summary

Meta has shut down its experimental AI-powered Instagram and Facebook profiles after viral conversations revealed flaws, including inability to block the accounts.

Initially launched in 2023 with personas like "Liv," a Black queer mom, and "Carter," a relationship coach, the bots were managed by humans but sparked controversy over representation and accuracy.

Meta cited a bug as the reason for removal, though user-generated AI chatbots remain available.

This raises questions about accountability for chatbot content, with legal debates ongoing, particularly after lawsuits involving chatbot misuse and harm.

114 points · 8 comments · view on lemmy.world

8 Comments

snekerpimp@lemmy.world · 77 pts · 1y (3 replies)

No it’s not. It’s pulling them to “fix the issues” it has. They will be back later and in greater numbers.

TachyonTele@lemm.ee · 22 pts · 1y (1 reply)

Exactly. I don't know how the auther went from "Meta cited a bug as the reason for removal" to "Meta is killing it off".

sp3tr4l@lemmy.zip · 12 pts · 1y

Just like Windows getting caught testing advertisements directly in file explorer a few years back was just an experimental test, you'd have to be paranoid to think they'd actually roll that out widely... and then they did exactly that.

EDIT: Is there any news on the whole 'replace video conference meetings with AI personas trained on your work ims/emails having the meetings for you and hallucinating transcripts that will be emailed to you' front?

FlyingSquid@lemmy.world · 14 pts · 1y

Also, they only walk single-file.

unexposedhazard@discuss.tchncs.de · 17 pts · 1y

That was quick but im skeptical about them actually doing anything that they say they will do.

Sir_Kevin@lemmy.dbzer0.com · 7 pts · 1y

When Meta is gouging people on the price of ads, I wonder if these bot accounts count as views/engagement.

bambam@piefed.social · 4 pts · 1y

How are these sock puppets not against Metas own TOS.

Prior_Industry@lemmy.world · 0 pts · 1y

This is just the process of getting users use to them existing.