Athletics Australia is rebranding to "Australian Athletics" — a move that might appear subtle to most people but which the sports federation said would provide a "bold, new identity" to allow it to capitalise on a golden era ahead.
Athletics Australia becomes Australian Athletics in 'bold new' rebrand
https://www.abc.net.au/news/2025-01-29/athletics-australia-becomes-australian-athletics/104871758
12 Comments
AnAmericanPotato@programming.dev · 22 pts · 1y
The article keeps referring to "the sport", but never mentions any particular sport. I don't think I've ever seen "the sport" used to refer to sports in general before. Is this a regional language difference, like how Americans would say "go to the hospital" while Brits would say "go to hospital"?
MHLoppy@fedia.io · 22 pts · 1y
It's referring to athletics - Wikipedia suggests that in North America it's usually called "track and field"?
LimeZest@discuss.tchncs.de · 14 pts · 1y
Fascinating, the term athletics refers to sports in general in the US. Track and Field is indeed the categorization I am familiar with.
DannyBoy@sh.itjust.works · 5 pts · 1y
The French use "fais du sport", or "doing sport" when referring to exercising.
MyTurtleSwimsUpsideDown@fedia.io · 5 pts · 1y
Interesting. So are footballers and tennis players not considered ‘athletes’?
MHLoppy@fedia.io · 10 pts · 1y
They're still called athletes I guess? but for some reason we* nonetheless never (?) use "athletics" to mean "all sports". I'd never really thought about how it's a bit strange until this thread!
* at least here - can't speak definitively for everybody
Th3D3k0y@lemmy.world · 6 pts · 1y
That doesn't sound very American of you...
MHLoppy@fedia.io · 8 pts · 1y
Well I linked to an article from the Australian national broadcaster, so that tracks :P
some_guy@lemmy.sdf.org · 10 pts · 1y
Holy shit, this is so new and exciting!
blackluster117@sh.itjust.works · 10 pts · 1y
God, corporations are so fucking boring.
NOT_RICK_SANCHEZ@lemmy.world · 4 pts · 1y
They need to take the rest of the week off to celebrate this courageous move!
telllos@lemmy.world · 2 pts · 1y
A bit like when swiss air was rebranded into swiss.