The @w3c Private Advertising Technology #WorkingGroup has published "Privacy-Preserving Attribution: Level 1" as #FPWD

The @w3c@w3c.social Private Advertising Technology #WorkingGroup has published "Privacy-Preserving Attribution: Level 1" as #FPWD
#timetogiveinput

▶️ https://www.w3.org/TR/privacy-preserving-attribution/

This browser #API measures ad performance by generating aggregate conversion stats while protecting user #privacy. It collects cross-site data, which is securely aggregated by a trusted service with added noise for differential privacy. #advertising #technology

Feedback welcome: https://github.com/w3c/ppa/issues/