Exclusive: TfL sells sponsorship rights to whole Tube line in lucrative rebrand deal

https://www.standard.co.uk/news/transport/tube-sponsorship-rights-tfl-london-underground-waterloo-and-city-b1236721.html

Is it April already?

10 points · 3 comments · view on lemmy.world

3 Comments

JohnSmith@feddit.uk · 5 pts · 1y (1 reply)

Stop it! Everything does not need to be turned into advertising.

zerakith@lemmy.ml · 3 pts · 1y

It will keep happening until we recognise that public transport is public good that pays for itself by existing and not something that should self fund.

London is incredibly unusual in international cities where central funding is not the dominant source of funds.

ohulancutash@feddit.uk · 1 pts · 1y

They need the money and it’s a very desirable demographic.