c/hardware · by brucethemoose@lemmy.world · 286d

Micron Announces Exit from Crucial Consumer Business

https://investors.micron.com/news-releases/news-release-details/micron-announces-exit-crucial-consumer-business

I assume this means their RAM and SSDs?

For RAM it kinda makes sense; others brands can just buy the ICs. But that’s quite an SSD brand to throw away.

50 points · 3 comments · view on lemmy.world

3 Comments

fuckwit_mcbumcrumble@lemmy.dbzer0.com · 16 pts · 286d

It'd be really funny if the AI bubble popped before they fully shut down Crucial.

Alphane_Moon@lemmy.world · 14 pts · 286d (1 reply)

So the consumer market is not worth it?

I wonder why they didn't sell the brand to a third party, I guess they don't want to be tied to providing RAM.

brucethemoose@lemmy.world · 6 pts · 286d

Yeah, they don’t want to muddy the Micron brand through association.

So the consumer market is not worth it?

I dunno about their flash controllers, but other brands can still buy Micron NAND/flash for SSDs and RAM sticks, as they already do.

They just don’t want to deal with all the expenses/headaches of retail, and all the extra management needed for that. It makes sense. And I can see how this is a convenient time to cut it since they can’t even supply Crucial with DRAM, anyway.