c/world · by Domino@quokk.au · 276d

BRICS Film Festival In Fortaleza Shows How Global South Cinema Is Quietly Rewiring Influence

https://www.riotimesonline.com/brics-film-festival-in-fortaleza-shows-how-global-south-cinema-is-quietly-rewiring-influence/

Free BRICS film festival in Fortaleza turns a cultural event into real soft power.
Brazil uses its BRICS presidency to market itself as a pragmatic, business-friendly creative hub.
Films and panels bypass traditional Western gatekeepers and build direct ties among emerging-market industries.

28 points · 5 comments · view on lemmy.world

5 Comments

drmoose@lemmy.world · 5 pts · 276d (3 replies)

What a stretch lol

kevinsbacon@lemmy.today · 2 pts · 276d (2 replies)

Soft power is a thing

nesc@lemmy.cafe · 4 pts · 276d

Hosting it again during its BRICS presidency allows Brazil to send a clear message: it wants to be seen as a stable, open economy that treats culture as an industry, not a battlefield, and that prefers practical cooperation over grand ideological speeches.

Literally everyone in BRICS with possible exception of Brazil treats culture as battlefield.

drmoose@lemmy.world · 3 pts · 276d

Sure but "bypasses western gatekeepers" is such a propaganda-coded stretch. Even before the war Russia had zero cultural impact here and not because their movies were not being published but because they were trash.

nesc@lemmy.cafe · 3 pts · 276d

Global South

r*ssia