Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them

It’s a trend that poses a threat to Amazon’s margins and relationships with customers. When a consumer uses ChatGPT to initiate a purchase, for example, OpenAI collects “a small fee” from each transaction.

“With an agent on ChatGPT, retailers risk relinquishing transactions on their site to pay a toll on someone else’s highway for the same transaction,” Sucharita Kodali, a retail analyst at Forrester, said in an interview.

Gee, Mr. Amazon, that sounds terrible. Only some kind of monster would make you pay a "small" fee for every single transaction between two third parties, just because they set up a server to have it take place on. I'm so sorry that that happened to you.

suddenly "rapid disruption" and "move quickly and break things" is not such an interesting venture when the "things" is amazon instead of "workers/customers"

Is the AI gonna buy your products? Is it going to buy your web services? Is it going to keep you in business?

This seems like a no brainer to me, but I don't have an MBA so what do I know. Common sense is thin on the ground I know, but there either needs to be an end game or a long game.