Amazon faces 'leader's dilemma' — fight AI shopping bots or join them

Maybe if they didn't make Amazon search so awful users wouldn't turn to third party solutions. If I search for "Brand Model Size Color" I should get results for exactly that, not for thousands of things vaguely similar with my actual result halfway down the page if I'm lucky.

I'm certain the leaders at Amazon will take the time to carefully consider the issue and choose a course of action that best fucks the consumer.