Step One Clothing (STP)- profits go up, quality goes down

Came across STP. Looking at their profits they're getting 13-15% profits since 2023 with an increasing EPS. Dividends are good and they've been paying out since 2022.

source

P/E is 4.79

Okay, so what's wrong with this picture? A quick Google search shows that while profits are going up the quality of their product is plummeting. Lots of customers saying how their product (undies) used to be excellent but now they only last a couple of months and then they get holes / elastic goes.

Point of the story? Fundamentals look great, the price is tops, but they're screwing their business in order to achieve short term profits.