Nope, I shouldn't comment before my morning coffee. Because I just checked this and it was a class action lawsuit in New York:
"The defendant's prodigious advertising marketing and promotional spending has been used to mislead customers into believing that Red Bull is a superior product worthy of a premium price and has the ability to 'give you wings' and provide energy and vitality,"
Red Bull settled at a max. USD 13 million payout.
One thing is for sure, I haven't seen the cartoon ads ever since in Europe, but I recount my claim and don't make conclusions from my personal experience.
Internet Falsehood; I'm unsurprised at the lack of source.
I'll counter your baseless claim with a contradictory one that's at least easier to verify.
The Lawsuit (True): In 2014, Red Bull settled a class-action lawsuit in the U.S. for ~$13 million. The lawsuit claimed the company’s marketing was deceptive because the drink doesn't actually provide the physical or mental "boost" promised by the "Gives You Wings" slogan beyond what a cup of coffee would provide.
The Slogan Change (False): Red Bull did not change the spelling because of the lawsuit. In fact, Red Bull had been using the stylized "wiiings" in various marketing campaigns and its logo long before the 2014 settlement.
I did a quick search before posting that and many sources say they changed it because of the lawsuit. I don't really care about this enough to look into it further
13 Comments
BBB_1980@lemmy.world · 12 pts · 243d
Already happened, but the guy was sober. That's why they stopped the wing ads, at least in Europe.
NachBarcelona@piefed.social · 11 pts · 243d
Are you really sure about that?
BBB_1980@lemmy.world · 9 pts · 243d
Nope, I shouldn't comment before my morning coffee. Because I just checked this and it was a class action lawsuit in New York:
"The defendant's prodigious advertising marketing and promotional spending has been used to mislead customers into believing that Red Bull is a superior product worthy of a premium price and has the ability to 'give you wings' and provide energy and vitality,"
Red Bull settled at a max. USD 13 million payout.
One thing is for sure, I haven't seen the cartoon ads ever since in Europe, but I recount my claim and don't make conclusions from my personal experience.
markz@suppo.fi · 5 pts · 243d
They run those ads here too. Definitely not stopped.
Dadifer@lemmy.world · 5 pts · 243d
It's wiiiiiiings, not wings to get around it
markz@suppo.fi · 2 pts · 243d
I don't think that would hold in court
FreshParsnip@lemmy.ca · 2 pts · 243d
Well they're still playing in Canada and I assume in the Untied States too cause I saw them on an American network
brb@sh.itjust.works · 3 pts · 243d
They already got sued and had to pay millions. That's why the slogan says "wiiings" instead of "wings" nowadays
edit: The slogan part might not be true
nymnympseudonym@piefed.social · 15 pts · 243d
Internet Falsehood; I'm unsurprised at the lack of source.
I'll counter your baseless claim with a contradictory one that's at least easier to verify.
brb@sh.itjust.works · -3 pts · 243d
I did a quick search before posting that and many sources say they changed it because of the lawsuit. I don't really care about this enough to look into it further
NachBarcelona@piefed.social · 3 pts · 243d
But enough to keep your misinformation up in order to look better than you are ;)
brb@sh.itjust.works · 1 pts · 243d
I'm not saying those sources are correct?
NachBarcelona@piefed.social · 3 pts · 243d
Wrong.
It's "verleiht Flüüügel" in the original German slogan, and the English version was aligned to that.