EV Pickup Trucks Sell for 79% More Than Their Announcement Price at Launch, on Average

https://fuelarc.com/news-and-features/fool-me-once-ev-pickup-trucks-sell-at-launch-for-79-more-than-their-announcement-price-on-average/

Ford's promised "$30,000" pickup truck will cost $52,500 if the current math holds.

45 points · 8 comments · view on lemmy.world

8 Comments

mortalic@lemmy.world · 18 pts · 170d (5 replies)

Let's hope this isn't true for the Slate truck.

KayLeadfoot@fedia.io · 9 pts · 170d

Yeah, ditto. They're stating June for final pricing announcement, and targeting "mid-twenties" for price atm.

jqubed@lemmy.world · 8 pts · 170d (1 reply)

I feel like those are going to get a lot more expensive from people customizing them, potentially like Jeeps, maybe even more with all the factory options

mortalic@lemmy.world · 4 pts · 169d

Sure, but that's a different thing

ptc075@lemmy.zip · 4 pts · 169d (1 reply)

It kinda already is. Their teaser advertised price was 'under $20,000', because they were counting on rebates. Those rebates were cancelled. To my knowledge, they haven't published actual pricing yet, but those rebates were $7,000. So the actual price is now closer to $27,000.

Make no mistake, I am 100% rooting for Slate. But they've got a long road ahead. Keeping their price low is critical to their target audience. But that's much easier said than done.

SaveTheTuaHawk@lemmy.ca · 0 pts · 169d

Sorry guys, but EVs have a clear history of vaporware and bringing charlatans out of the woodwork. Bollinger, Canoo, Slate, Tesla, Nikola, Aptera, the list goes on and on. One bullshit prototype can get hauled around to media for a decade. The closest was Tesla but they will be gone in 2-3 years from making cars.

betanumerus@lemmy.ca · 5 pts · 169d (2 replies)
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KayLeadfoot@fedia.io · 3 pts · 166d (1 reply)

MotorTrend noted one middleman/dealership tripled the price on a very basic F-150 Lightning: https://www.motortrend.com/news/ford-f-150-lightning-ev-pickup-dealer-markups

Like, no product can survive that sort of scalper in the middle. Also, probably don't ask a middleman to sell a new product and sell the well-established alternative to the new product. Recipe for failure, cunningly cooked.

betanumerus@lemmy.ca · 3 pts · 166d
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SaveTheTuaHawk@lemmy.ca · 5 pts · 169d

If they keep that bullshit up, people will just demand Chinese EVs.

Detroit is spending significant money reverse engineering Chinese EVs learning how to build an EV, because it's obvious Ford has no clue.