Another Loblaw store fined $10K for promoting imported food as Canadian. Sobeys could be next

A year after the “Buy Canadian” movement started sweeping the country, the Canadian Food Inspection Agency (CFIA) is cracking down on grocery stores that promote imported food as Canadian.

So far this year, the federal food regulator has issued two fines to Loblaw-owned grocery stores for this type of violation. The CFIA is also investigating Canadian labelling and advertising practices at grocer Sobeys’ head office, CBC News has learned.

“Canadians have been clear that they want to support Canadian businesses and buy Canadian products,” said the agency in an email. “The CFIA will take the appropriate action to protect Canadians from misleading claims.”