How Cheerleading Became So Acrobatic, Dangerous and Popular

https://www.nytimes.com/2024/10/22/magazine/cheerleading-jeff-webb.html?unlocked_article_code=1.VVA.cJzt.B1vLYzHL5868&smid=url-share

For decades, the sport has been shaped in large part by one company — and one man.

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