Disney+ Slashes Price for a Few Weeks In Promo Effort to Boost Ad-Supported Subscribers

https://www.hollywoodreporter.com/business/digital/elemental-disney-plus-premiere-discount-1235582498/

Disney will offer Disney+ for $1.99 per month as it prepares to debut 'Elemental' on Sept. 13 and the live-action 'Little Mermaid' on its streaming service.

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4 Comments

nyakojiru@lemmy.dbzer0.com · 7 pts · 2y (2 replies)

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secondaccountlemmy@lemmy.world · 1 pts · 2y

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autotldr@lemmings.world · 2 pts · 2y

This is the best summary I could come up with:


Disney is launching a significant promotional effort meant to help drive subscribers to the advertising-supported tier of Disney+.

That content includes the Disney+ premiere of Pixar’s Elemental, which will debut on the service Sept. 13, Disney says.

Other content debuting on Disney+ in September incldue the live-action adaptation of The Little Mermaid, which debuts Sept. 6, new episodes of the Star Wars series Ahsoka, the second season of Marvel’s I Am Groot, and a new season of Animals Up Close with Bertie Gregory.

The new content, and the accompanying discount offer, is likely meant to help turbocharge subscribers to Disney+’s advertising tier.

Disney+ and other streaming services have been pushing consumers toward ad-supported tiers via price hikes to ad-free offerings and other efforts.

With the ad tiers having better economics and more growth potential, they have become a strategic priority for many companies.


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