How Markiplier Turned ‘Iron Lung’ Into a Hit Without Hollywood

https://www.bloomberg.com/news/articles/2026-06-05/how-markiplier-turned-iron-lung-into-a-hit-without-hollywood?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4MDY3Mzc1OCwiZXhwIjoxNzgxMjc4NTU4LCJhcnRpY2xlSWQiOiJURzVDU1dSS1YyVkIwMCIsImJjb25uZWN0SWQiOiJEMzU0MUJFQjhBQUY0QkUwQkFBOUQzNkI3QjlCRjI4OCJ9.9cCJVXv8_aqt2w4i0Ct0aAaQShW2XwvBWseoi1Zu5zg