Real Trucking Company Is Buying Billboards In American Truck Simulator To Help Recruit Staff

https://www.gamespot.com/articles/real-trucking-company-is-buying-billboards-in-american-truck-simulator-to-help-recruit-staff/1100-6515039/

cross-posted from: https://kbin.social/m/gaming@beehaw.org/t/10451

Kind of a hilarious, yet probably effective marketing strategy.

24 points · 4 comments · view on lemmy.world

4 Comments

shannduin@lemmy.ca · 5 pts · 3y (2 replies)

Lmao that's awesome. Although this could also happen in military recruitment in Call of Duty which is a bit sadder

Sudo@lemmy.world · 2 pts · 3y (1 reply)

Join the US Military now to receive exclusive access to Gorilla skin.

TEKUMS@lemmy.ca · 2 pts · 3y

Oh God don't give them ideas

Ecksell@lemmy.one · 4 pts · 3y

This is actually brilliant, non-intrusive, easily ignored if you’re in the zone, but at the same time effective. And a bonus Im speculating at, low on hardware/software requirements.