AI labels to be compulsory on authentic-looking content under EU rules

https://www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

Crossposted from https://piefed.world/c/technology/p/1300905/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

83 points · 5 comments · view on lemmy.world

5 Comments

JustEnoughDucks@slrpnk.net · 8 pts · 16d (3 replies)

Wow, rare EU win nowadays!

Hopefully the process deals fines left and right so that companies feel like they have to add them

ironblossom@feddit.org · 3 pts · 15d

EU has plenty of wins

starlinguk@lemmy.world · 1 pts · 15d (1 reply)

Is it, though? Who decides it's authentic looking?

modem_down@thebrainbin.org · 2 pts · 15d

Interesting point. Would realistic human-edited ("Photoshopped") content have to be labelled? That could be a good thing!

(Might cause embarrassment for fashion magazines unless they stop doing it.)

maam@feddit.uk · 1 pts · 15d

Finnish people clap