From Bournvita to ‘100% Pure’: Why is FSSAI tightening the rules on food claims? | Explained

https://web.archive.org/web/20260826052309/https://www.thehindu.com/sci-tech/health/from-bournvita-to-100-pure-why-is-fssai-tightening-the-rules-on-food-claims-explained/article71391317.ece

Mondelez India’s decision to withdraw health and nutrient-comparison claims around Bournvita is more than a correction involving one familiar malted drink. It is part of a broader regulatory push by the Food Safety and Standards Authority of India (FSSAI) to make food companies substantiate what they put on labels, advertisements and online product listings.