Seattle Sounders New Branding Reveal

https://www.soundersfc.com/eternally-yours/our-brand-story?r=1128233969

I think everything looks really great. The crest is much improved, I dig the carnation, and the orca is a fun return. Excited to pick up some new gear.

4 points · 4 comments · view on lemmy.world

4 Comments

coys25@lemmy.world · 2 pts · 2y

Also love that they had players and families model the new gear: https://www.soundersfc.com/eternally-yours/retail-gallery.

It does make me wonder if they signed Paul Rothrock primarily to be a model 😂

coys25@lemmy.world · 1 pts · 2y

Totally agree. The crest is miles better - looks much more modern. I really like the way that they managed to refresh without losing continuity. The Carnation and Orca are also great - can see picking up Carnation gear for myself and Orca stuff for the kid. The refreshed typography and wavemark in the text also feels fresh but a good throwback. All in all, a win, IMO.

Che_Donkey@lemmy.ml · 1 pts · 2y

I think the design is clean and fresh. Lots of sand in panties about it on tether social media....good drama. I love the way the team incorporates the community (not just hand it off to Nike for a redesign, for example)

thisbenzingring@lemmy.sdf.org · 1 pts · 2y

I love it, can't wait to get a new jersey