cross-posted from: https://derp.foo/post/295424
There is a discussion on Hacker News, but feel free to comment here as well.
Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool
https://kotaku.com/shell-big-oil-roadtrips-fortnite-map-collab-tiktok-ign-1850907435
19 Comments
LemmyPlay@lemmings.world · 56 pts · 2y
starman2112@sh.itjust.works · 16 pts · 2y
They got a mythbuster recently to try and capture the millennial audience
CaptainPickle@startrek.website · 6 pts · 2y
Well that didn’t work very well
starman2112@sh.itjust.works · 1 pts · 2y
at_an_angle@lemmy.one · 11 pts · 2y
Growing up, the amount of Lego and Shell sets that were around was astounding. And apparently, ExxonMobil did a few brand deals with them as well.
Trying to make gas stations(fossil fuels)cool isn't anything new. The number of toys branded with oil companies is staggering.
TopRamenBinLaden@sh.itjust.works · 3 pts · 2y
Did they make something like gas trucks and gas stations? Or was it just the sponsors on the little race car sets? The race cars make sense, but if there were people building Lego gas stations, oil rigs and stuff thats wild
amelore@slrpnk.net · 3 pts · 2y
Yes multiple gas stations, car washes, tankers, and as a sponsor for Ferrari race cars. Similar deals with Exxon and Esso.
Since the 90s it's all their fictional Octan brand instead
LemmyPlay@lemmings.world · 2 pts · 2y
SturgiesYrFase@lemmy.ml · 7 pts · 2y
Not exactly what you meant, I think. Should fit the general idea you were going for though.
hOrni@lemmy.world · 7 pts · 2y
That was horrible. On so many levels.
SturgiesYrFase@lemmy.ml · 3 pts · 2y
I'd say sorry, as is my duty as a Canadian...but if I had to know about this you did too....
LemmyPlay@lemmings.world · 2 pts · 2y
SturgiesYrFase@lemmy.ml · 1 pts · 2y
Yuuuuuuup
CrazyEddie041@kbin.social · 5 pts · 2y
Can't wait for the Exxon vtuber to debut!
rewarp@slrpnk.net · 5 pts · 2y
The red superchats being paid in 5 figures will probably be a big tell.
AaAaaaAaAA@aussie.zone · 4 pts · 2y
🎵 Whale oil do do do do do do 🎵
Amilo159@lemmy.world · 31 pts · 2y
It's a shame that younger people, who are struggling with economy and have generally less money, can only buy older cars that need twice as much fuel as a newer, efficient model (or ev that can be zero emission, depending on source of electricity), but also pollute three times as much.
I don't know who shell is trying to fool. No one, especially young people will ever think buying petrol is cool so they should do it more. It's something they hate to do as there is often little choice.
XpeeN@sopuli.xyz · 13 pts · 2y
I recommended giving this a watch, exactly about this topic.
Sir_Kevin@lemmy.dbzer0.com · 12 pts · 2y
umbraroze@slrpnk.net · 10 pts · 2y
Oh good. I was just thinking "Hmm, I haven't tried Fortnite in a long while, maybe I should check it out again." ...Yeah. ...No.
stabby_cicada@slrpnk.net · 8 pts · 2y
AI_toothbrush@lemmy.zip · 2 pts · 2y
I love that they always shut down vapes because there isnt evidence for them being healthier than smoking. But from my experience people who vape generally only have a nicotine addiction while people who smoke can barely breathe.
ApeNo1@lemm.ee · 8 pts · 2y
Luisp@lemmy.dbzer0.com · 4 pts · 2y
Shell sports, it's in the game ...of turning tax money into smog