Why 'Woke' is Good Business, According to Mark Cuban and Data

https://www.inc.com/sonia-thompson/why-woke-is-good-business-according-to-mark-cuban-data.html

Consumers expect brands to be inclusive, so pumping the brakes on inclusive marketing is bad for business.

11 points · 2 comments · view on lemmy.world

2 Comments

Doug@midwest.social · 5 pts · 3y

Another fine example of the "silent majority" being out of touch with reality

wrath0110@midwest.social · 5 pts · 3y

I share the viewpoint that, as an employer, your team should reflect the demographic you are trying to serve but it goes further than just that. Serving a demographic that you dislike or despise is a sure way to have tonedeaf communications and the outcomes that ensue. As a person, you should not have to choose products or services based on whether the CEO and company materially or substantively support your worldview.