Sega Vice President Says Possibility of Becoming Affiliated with Other Companies "Not Now"

OH weird. It must have automatically translated from Japanese for me. If you want to read it you'll have to open the link and right click then select translate.

Here is the article translated:

Sega, a subsidiary of Sega Sammy Holdings and known for game software development, has revealed that it is not interested in the possibility of joining another company at this time. Shuji Utsumi, vice president and co-COO, gave an interview with Bloomberg on the 29th.

　　Mr. Utsumi replied, ``The position of management is to do it in-house, as Sega Sammy.

Relates to Sega Vice President, Possibility of Being Under the Affiliation of Other Companies "Not Now"

　　Regarding Sega, the US Federal Trade Commission (FTC) held a public hearing this week that Microsoft was considering an acquisition to strengthen its Xbox flagship service "Game Pass". It was revealed. The stock price of Sega Sami H rose in response to the news, reaching its highest level since February 2007.

Microsoft Has Considered Buying Square Enix, Sega In The Past, Court Documents Reveal

　　As game development costs swell due to technological innovation, there are voices in the market that Sega should consider joining another company. While a strong financial base is essential, the future of the pachislot business, which is Sega Sami H's main business, is uncertain. Hideki Yasuda, an analyst at Toyo Securities, expects game company consolidation to become more active in the future.

　　In November 2021, Microsoft and Sega agreed to consider a strategic alliance, and announced that they would build a cooperative relationship in the development of "Super Game", which is the core of Sega's game business strategy. Regarding the relationship with Microsoft, Mr. Utsumi said that it is still good and "very close."

　　Sega has a relationship where they can frankly exchange opinions with each game platform owner, but Microsoft indicated that it has a higher evaluation than Sony Group and Nintendo .

　　Regarding Phil Spencer, Microsoft's head of gaming, and Sarah Bond, corporate vice president of games, Mr. Utsumi said, "We value gamer values ​​and appreciate our creativity." spoke.

　　Microsoft has been chasing Sony G's PlayStation (PS) and Nintendo's Switch in the game platform business, and in recent years has strengthened its relationship with Japanese game developers. The reason for this is that the Xbox, which is centered on games made in North America, has not been able to provide enough services to attract fans around the world.

　　According to a survey by Famitsu and others, the presence of Xbox in Japan is gradually improving, but it is still weak. Recently, more and more Japanese game companies are providing titles for the Xbox, including Sega's "Ryu ga Gotoku" and "Persona" series, which were previously only playable on the PlayStation.