c/canada · by grte@lemmy.ca · 2y

Sim-sub now being used by Bell to promote sports betting

https://canadiandimension.com/articles/view/sim-sub-now-being-used-by-bell-to-promote-sports-betting

26 points · 4 comments · view on lemmy.world

4 Comments

InEnduringGrowStrong@sh.itjust.works · 9 pts · 2y (2 replies)

Live TV is absolute garbage

corsicanguppy@lemmy.ca · 5 pts · 2y

True... but not what's at debate, here.

n3m37h@lemmy.world · 2 pts · 2y

[ removed ]

ridethespiral@lemmy.world · 9 pts · 2y (1 reply)

Gambling and alcohol (drugs) should have NO place in advertising.

stepan@lemmy.world · 1 pts · 2y

[ removed ]

sbv@sh.itjust.works · 8 pts · 2y

Wow. This is super garbagey:

simultaneous substitution, or sim-sub for short, which used to just allow Canadian commercials to play over American ones but now apparently enables Bell to also substitute betting infomercials. Bell, which owns both CTV and TSN, partnered with US bookmaker FanDuel last year on its FanDuel Sundays segments “to give fans a glimpse of what goes on behind the scenes during every game, thanks to contextually relevant insights from FanDuel oddsmakers,” according to Media in Canada. It also hosts a segment on cable titled TSN Edge, which goes much further in touting specific bets.