Coca-Cola Japan to expand trial of dynamic-price vending machines

https://www.japantimes.co.jp/business/2023/12/15/companies/coca-cola-vending-machine-dynamic-pricing/

The dynamic pricing scheme allows the prices of vending machine items to be raised when demand is high and lowered when sales are low.

19 points · 16 comments · view on lemmy.world

16 Comments

snooggums@kbin.social · 33 pts · 2y

"Lowered" to current prices and raised when possible to extract the most money out of consumers.

ivanafterall@kbin.social · 16 pts · 2y

God damn it.

pHr34kY@lemmy.world · 9 pts · 2y (6 replies)

Coca cola have barely any ground in Japan, and Japanese vending machines are about a quarter the price of countries where Coke is prevalent. Most drinks are ¥110 to ¥150 at the moment... which is like... a buck.

stopthatgirl7@kbin.social · 8 pts · 2y (1 reply)

Coke is not the only thing being sold in these vending machines. Irohas and Georgia coffee are all owned by Coca-Cola, and they’re everywhere.

Prices have gone up a lot recently (it’s more like ¥150-¥180 now, in Osaka at least) and this would send the prices up more - just think things like the prices for water shooting up in the middle of summer.

tiredofsametab@kbin.social · 3 pts · 2y

180円 everywhere around me in Tokyo for a Coke, and I live quite far out of the 23-ku.

tiredofsametab@kbin.social · 5 pts · 2y (3 replies)

which is like… a buck.

Unless you get paid in USD instead of JPY, it's 180 yen by me which is like... 180 yen on my Japanese employer salary.

korny@lemmy.world · 6 pts · 2y (1 reply)

Can you show your math on that conversion to your salary?

tiredofsametab@kbin.social · 2 pts · 2y

Getting paid in JPY, it's usually about 1 JPY to 1 JPY. Or am I missing something here?

pHr34kY@lemmy.world · 1 pts · 2y

It's weird how exchange rates don't reflect a person's hourly worth.

I'm in Australia and a coke from a vending machine on a train station platform is $4.50, which is ¥435 at the current rate. A bottle of water costs the same, because... Coke.

I honestly bought a 600ml ¥100 water in a Kyoto tourist trap in July this year. A vending machine on the street.

ReallyActuallyFrankenstein@lemmynsfw.com · 9 pts · 2y

In the late-stage capitalist utopia, everyone will be able to enjoy cheap, affordable soft drinks during the hours of 1:00 - 1:30 AM on weekdays. Unless everyone tries to enjoy cheap, affordable soft drinks, in which case surge pricing takes priority.

udon@lemmy.world · 7 pts · 2y

It's fun if you remember that dynamic prices are supposed to reflect changes in supply and demand. Never had supply issues anywhere at a vending machine. That is a solved problem. Still, they use a "repair" mechanism for a problem that doesn't exist to say nicely that they increase prices.

ExfilBravo@lemmy.world · 6 pts · 2y (1 reply)

Me that knows how much a coke costs: Sees that it costs more at the vending machine and then doesn't buy it.

Kolanaki@yiffit.net · 4 pts · 2y

I was using the vending machine in my apartment's pool area all the time until they raised the price from $1.25 to $3.00 overnight. I stopped using the machine because if I walk a little further and go across the street, I can get that same Coke for $1.50.

fsxylo@sh.itjust.works · 3 pts · 2y

God damnit coke you don't need that money.

tiredofsametab@kbin.social · 3 pts · 2y

I'm morbidly curious to see what the 180円 500ml coke will become, though I haven't gone to my local vending machines since they dropped Coke Zero.

akaifox@lemmy.world · 1 pts · 2y

So am I to expect 1000円 bottles in the summer?