Ad revenue, I assume. If you're watching a stream of a match, you're seeing ads at commercial breaks, on the jerseys, through the commentators branded coffee mugs etc. I assume it's also harvesting various consumer profile data that they can sell or exploit as well.
People also do buy merch, collections, in-games skins based on their favorite teams, etc too.
Ad revenue, I assume. If you're watching a stream of a match, you're seeing ads at commercial breaks, on the jerseys, through the commentators branded coffee mugs etc. I assume it's also harvesting various consumer profile data that they can sell or exploit as well.
People also do buy merch, collections, in-games skins based on their favorite teams, etc too.