I think it's a bit of a stretch to consider A/B testing under the same umbrella as subjecting somebody to a scientific study. A/B testing can be selling different products in different stores or trying different pricing strategies. There are certainly shady things you can do with A/B testing, like trying out dark patterns, but require consumers give consent for any kind of market experimentation?
I think it's a bit of a stretch to consider A/B testing under the same umbrella as subjecting somebody to a scientific study. A/B testing can be selling different products in different stores or trying different pricing strategies. There are certainly shady things you can do with A/B testing, like trying out dark patterns, but require consumers give consent for any kind of market experimentation?