Marketing. The fighters get their names out to fight fans much more easily than those who go the "normal" route to a contract, the UFC gets a bunch of relatively cheap entertainment broadcasting to the world just how much of a meathead these guys can be.
Marketing. The fighters get their names out to fight fans much more easily than those who go the "normal" route to a contract, the UFC gets a bunch of relatively cheap entertainment broadcasting to the world just how much of a meathead these guys can be.