Realme will partner with Rolex on upcoming 12 Pro series

So Realme which is known for selling useful multifunction devices for reasonable prices is partnering with Rolex which is known for selling overpriced devices which just show the time? Sounds like exactly the collaboration I did not ask for.

A clockwork smart phone would be amazing, steampunk!

But just putting the branding on the outside of a otherwise generic bit of portable e-waste that is your average cell phone.... feels like a negative long term weight on a brand

Why do these Luxury brands keep on collaboration with these brands? IMO they are destroying their image.