Tourism Australia accused of breaching its ethical advertising obligations after funding trips for social media influencers who did not flag their resulting content was sponsored

https://www.brisbanetimes.com.au/national/is-this-an-ad-yes-and-your-taxes-paid-for-it-20240109-p5ew11.html

Official article title: Is this an ad? Yes, and your taxes paid for it

I altered the title to more accurately represent the article's thesis statement.   Archive/non-paywall link

60 points · 2 comments · view on lemmy.world

2 Comments

levi@aussie.zone · 14 pts · 2y

I am ideologically opposed to this form of advertising.

Commercial enterprises can do what they want but I don't think it's at all appropriate for a public institution.

This stinks.

ElBarto@sh.itjust.works · 13 pts · 2y

Ahh cool, nice use of tax payers money sending struggling entertainer Hamish Blake on a holiday....