European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened.
https://www.adweek.com/brand-marketing/greenwashing-crackdown-begins-on-eu-brands-making-vague-eco-claims/#
176 points · 3 comments · view on lemmy.world
3 Comments
riodoro1@lemmy.world · 4 pts · 2y
Now they are gonna be able to make donations to Carbon Capture™ startups.
From one bullshit to the other until there is no more wealth to suck out.
MrMakabar@slrpnk.net · 2 pts · 2y
Carbon capture is really expensive though. So probably not.
hanno@lemmy.world · 3 pts · 2y
Unfortunately, they will still be able to make claims of sourcing green electricity by buying double-counted guarantees of origin from Norway...
See also: https://industrydecarbonization.com/news/the-trouble-with-european-green-electricity-certificates.html And: https://m.independent.ie/irish-news/budweiser-reprimanded-for-breach-of-advertising-code-with-claims-it-uses-100pc-renewable-electricity-in-brewing/a1965099963.html