After 11 years as a Global Partner and the Official Timepiece of Formula One, Rolex will cede the sponsorship to LVMH, according to sources in Geneva.
According to sources, the LVMH group will be the official chronometer next season, beginning in Jan. 2025. The new annual contract is reportedly worth $150 million.
The LVMH group owns 75 brands, including TAG Heuer and Hublot.
6 Comments
Bademantel@feddit.de · 19 pts · 2y
I do not care at all.
JJROKCZ@lemmy.world · 14 pts · 2y
Yea this isn’t important to Motorsport or F1. This is just marketing and advertising garbage that should be ignored so one day marketing and advertising people can be forced to do useful jobs
blackstrat@lemmy.fwgx.uk · 5 pts · 2y
Well I for one will not be buying a Submariner next year!
smeg@feddit.uk · 4 pts · 2y
These guys really don't like calling their watches "watches"
ninth_plane@lemmy.world · 2 pts · 2y
Their watches can't be any good if they can only measure this time to the nearest year...
mhague@lemmy.world · 1 pts · 2y
So... a different design on gloves?