Ford seeks patent for tech that listens to driver conversations to serve ads

https://therecord.media/ford-patent-application-in-vehicle-listening-advertising

A Ford Motoer Company patent application filed in February and published last month proposes software that would monitor in-car conversations and other data to help serve up advertisements.

93 points · 6 comments · view on lemmy.world

6 Comments

Technus@lemmy.zip · 21 pts · 1y

Car manufacturers have brilliantly managed to convince me never to buy a car made after ~2015.

sorghum@sh.itjust.works · 9 pts · 1y (3 replies)

It's gonna be standard practice to pull the cellular modem out of cars when putchased, or at least pull the fuse.

ra1d3n@lemm.ee · 14 pts · 1y

Starting failed, please call your service partner for assistance.

LifeOfChance@lemmy.world · 10 pts · 1y

They're gonna tie it into a safety component so it can't be messed with. Likely they'll say it's tied to the emergency system that can alert authorities in the event of an accident.

sirico@feddit.uk · 5 pts · 1y

They'll make it an essential loop

bzz@lemmy.world · 1 pts · 1y

This is just some rank and file employee that’s just trying to get that sweet patent bonus money.