"Unconvincing Propaganda" is being studied, a new style of messaging from authoritarian regimes meant to neutralize citizens with cynicism.

Interesting explanation. Democracy can't really work unless people have a trusted source of truth and those seem hard to come by these days with the struggles of for-profit news orgs (mostly owned by the same few giant media conglomerates). Would make sense that an effective angle of propaganda is to exacerbate that in any way possible.