Trump Bibles, Rudy coffee, Tucker nicotine pouches: the rightwing knick-knack racket

If you wanted to, you could smell like Donald Trump. Or you could drink coffee developed by Rudy Giuliani. You could also use a nicotine product developed by Tucker Carlson, read your children a Trump-themed book written by Mike Huckabee, take health pills hawked by Dr Oz and wear T-shirts designed by Kash Patel.

These are only a few of the products that Trump and people in his circle are selling to the American public, as Republicans and the right wing have established an unprecedented culture of grifting – hawking everything from Bibles to scraps of fabric to NFTs in a ruse that has become a multimillion-dollar micro industry.

Trump’s gold sneakers, launched in February, have brought him almost $400,000 alone. He’s also made $300,000 from selling poorly reviewed Bibles, according to financial disclosures, and has recently been pushing a “fight, fight, fight” range of colognes and perfumes.

The incoming president also sells, in no particular order: watches, guitars, boots, drinks coolers, flip-flops, candles, drinking glasses, doormats, water bottles, a “candle care kit”, slippers, corkscrews, a cheeseboard, a bottle opener, dog leashes, a “Gold Trump Serving Tray”, a “Trump Havana Wood Cigar Ashtray”, a $95 Christmas ornament, an $85 passport holder, a picnic blanket, a baseball, a $62 throw pillow and a $70 “Trump Leatherette Coaster Set”.