Thanks to AI, half of all searches don’t actually generate any kind of web traffic for the website that produced the search results.

https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/

131 points · 16 comments · view on lemmy.world

16 Comments

deadbeef79000@lemmy.nz · 16 pts · 1y

Accidentally good.

It kills the click bait page view centric advertising model.

MyOpinion@lemm.ee · 12 pts · 1y

This is the goal. Use your information to make money with no benefit to you.

RickRussell_CA@lemmy.world · 12 pts · 1y

Vinny_93@lemmy.world · 11 pts · 1y (3 replies)

Which will in time mitigate the need for advertising space on websites. As long as AI stays ad-free, maybe the internet will be great again.

whyNotSquirrel@sh.itjust.works · 38 pts · 1y (1 reply)

Hahaha

Vinny_93@lemmy.world · 13 pts · 1y

Yeah I don't really believe it either

PeefJerky@lemmy.ml · 4 pts · 1y

I don’t think that’s how it works.

OpenStars@piefed.social · 9 pts · 1y

Wasn't this already true for those regurgitated clickbait SEO optimized pages that stole views away from the true original source?

BigMikeInAustin@lemmy.world · 8 pts · 1y (2 replies)

I always click on a link to give them a click. But all my searches are technical and seeing the context inside the page is usually needed. So I'm not the general person.

halcyoncmdr@lemmy.world · 12 pts · 1y (1 reply)

I do that because the AI is wrong enough of the time to never be able to trust it.

BigMikeInAustin@lemmy.world · 3 pts · 1y

True. It does not simply cut and paste. It often rewrites.

tauren@lemm.ee · 5 pts · 1y

Thanks to people who made the decision to push AI answers ahead of search results. AI is just a tool.

lordnikon@lemmy.world · 4 pts · 1y (2 replies)

Thank goodness for search engines like startpage that still just gives you links and good results.

markovs_gun@lemmy.world · 4 pts · 1y (1 reply)

It's alright. It's still full of SEO and AI slop but less so than DDG, Google, or Bing

lordnikon@lemmy.world · 1 pts · 1y

Yeah i agree its not perfect but its better than anything I found so far.

sunzu2@thebrainbin.org · 4 pts · 1y
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sabreW4K3@lazysoci.al · 2 pts · 1y

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