OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.
4 Comments
cpw@lemmy.ca · 4 pts · 3y
I live here and know about it. But I suspect I'm deep in the minority down here in deepest Riverside south. Pretty sure my neighbours have zero clues. Anything to make them somewhat aware would be good.
Prezhotnuts@lemmy.ca · 4 pts · 3y
Also RSS, been following it very closely!
Cracks_InTheWalls@sh.itjust.works · 3 pts · 3y
... $1,000,000. To inform people that a previously closed line is reopening and extended.
Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don't see it though.
speg@lemmy.ca · 3 pts · 3y
$1M in the grand scheme of things isn’t that much for an advertising campaign.
cheery_coffee@lemmy.ca · 2 pts · 3y