The meat industry’s climate accountability moment is here | Two lawsuits called out Big Meat’s bluff. And it worked.

An amazing accomplishment for an industry with zero accountability for all the problems it creates and yet at the same time such a small improvement compared to the magnitude of the problems.

So, Tyson and JBS have to start lying a little less about how they hurt the environment and contribute to climate change. It's not a lot, in the huge scheme of things, but it's something!

Go after the ad agencies who pushed a claim without substantiation too.