This is because consumers can no longer afford the other plan:
“In the case of Netflix, for example, the cost of paying for its cheapest ad-free package is more than twice the price of its ad-supported tier.”
When you introduce ad supported plans and then jack up the price of ad free, you end up with this 60/40 split described in the article.
Streamers want you on their ad-based plan. They make more money by double dipping: you pay them for the what the service used to cost, and then advertisers pay them for your eyeballs on top of that.
I wish people understood how easy it is to just not have ads or a subscription. I watch a YT vid the other day and the person was sharing some other YT clips and kept having to cut the edit because they were getting ads in their videos. It was pissing them off. They would've been at most 30. That's young enough to easily know about ad blockers and old enough to have figured it out years ago. Yet somehow...
8 Comments
reddig33@lemmy.world · 26 pts · 257d
This is because consumers can no longer afford the other plan:
“In the case of Netflix, for example, the cost of paying for its cheapest ad-free package is more than twice the price of its ad-supported tier.”
When you introduce ad supported plans and then jack up the price of ad free, you end up with this 60/40 split described in the article.
Streamers want you on their ad-based plan. They make more money by double dipping: you pay them for the what the service used to cost, and then advertisers pay them for your eyeballs on top of that.
whotookkarl@lemmy.dbzer0.com · 4 pts · 256d
Advertising and subscriptions combined is the same greedy, slimy business cable tv ran that pushed people to piracy or sub/ad only streaming services
Fredselfish@lemmy.world · 1 pts · 257d
Won't ever go back to Netflix. Need a link so I can "purchase " 😉 their products?
caseyweederman@lemmy.ca · 9 pts · 257d
"opt"
scrubbles@poptalk.scrubbles.tech · 9 pts · 257d
Read: are priced out of the arbitrary new pricing structures made by corporations chasing more short term profit
not_me@piefed.social · 2 pts · 257d
FG_3479@lemmy.world · 1 pts · 256d
This. It tells you what the current recommended sites are.
hypna@lemmy.world · 1 pts · 257d
Revealed preference strikes again.
saltesc@lemmy.world · 1 pts · 257d
I wish people understood how easy it is to just not have ads or a subscription. I watch a YT vid the other day and the person was sharing some other YT clips and kept having to cut the edit because they were getting ads in their videos. It was pissing them off. They would've been at most 30. That's young enough to easily know about ad blockers and old enough to have figured it out years ago. Yet somehow...
uncouple9831@lemmy.zip · -1 pts · 257d