Heineken to slash up to 6,000 jobs in AI 'productivity savings' amid slump in beer sales
https://www.cnbc.com/2026/02/11/heineken-slash-6000-jobs-ai-productivity-savings-.html
https://www.cnbc.com/2026/02/11/heineken-slash-6000-jobs-ai-productivity-savings-.html
11 Comments
HaraldvonBlauzahn@feddit.org · 31 pts · 184d
The trend that people drink less and less alcohol is well-documented now.
Apart from the bullshit about AI, it is also frankly disturbing that the shares of beer companies still go up. That doesn't quack like a market economy.
FriendOfDeSoto@startrek.website · 12 pts · 184d
If I understand this correctly, what they need is an AI that can also drink a lot of beer! Solving two problems in one fell swoop. But where is Silicon Valley on this front? Nowhere. Sad!
dadarobot@lemmy.sdf.org · 3 pts · 183d
use it to cool the data centers
Peer@discuss.tchncs.de · 14 pts · 184d
Maybe they think that when those people cannot find new jobs beer sales will rise again?
HaraldvonBlauzahn@feddit.org · 11 pts · 184d
Historically, poverty and beer sales have been well correlated. But man, have you seen what a pint of beer costs now?
redlemace@lemmy.world · 13 pts · 184d
Heineken isn't that good a beer, let's see if AI makes it even worse. I've got good faith in that.
Obi@sopuli.xyz · 7 pts · 184d
Heineken owns much, much more than just their namesake beer.
technocrit@lemmy.dbzer0.com · 6 pts · 184d
Where I live, they own a big chunk of all the shitty beers at shitty gas stations. They're a major reason why independent breweries are almost nonexistent.
Fuck Heineken.
Pat_Riot@lemmy.today · 4 pts · 184d
Well, their beer is piss, so they should just stop doing that.
dadarobot@lemmy.sdf.org · 2 pts · 183d
Heinekin?! Fuck that shit, PABST BLUE RIBBON!
technocrit@lemmy.dbzer0.com · 8 pts · 184d
How will humanity survive without the vital services offered by (checks notes) Heineken?!?!?