Japan food company rebrands ‘boring’ tofu, making it ‘manly’ to appeal to young customers

https://www.scmp.com/news/people-culture/article/3347676/japan-food-company-rebrands-boring-tofu-making-it-manly-appeal-young-customers

Ito begins by reshaping tofu into paddle boards, teardrops, stepping away from traditional moulds to give it a contemporary appeal.

76 points · 10 comments · view on lemmy.world

10 Comments

blimthepixie@lemmy.dbzer0.com · 27 pts · 144d (2 replies)

If they want it to be more manly they should shape it like bicep

a_non_monotonic_function@lemmy.world · 6 pts · 144d

Fight-Fu.

Rolive@discuss.tchncs.de · 1 pts · 144d

Clearly bicep of someone who masturbates too much.

deegeese@sopuli.xyz · 16 pts · 144d

Bean curd 🤮

Protein Bricks 💪

Gsus4@mander.xyz · 9 pts · 144d

This must be what it feels like to be old. All young people fads look stupid and like there is no hope for them.

devolution@lemmy.world · 6 pts · 144d (2 replies)

Oh fuck MJGA.

NoneOfUrBusiness@fedia.io · 3 pts · 144d (1 reply)

Yeah but this isn't that. This is just another company trying to make their products hip and trendy.

devolution@lemmy.world · 4 pts · 144d

I want to believe that. I'm just thinking about their Trump appeasing right wing Prime minister.

xoggy@programming.dev · 4 pts · 142d

brofu

Hazmatastic@lemmy.world · 2 pts · 142d

Bruh just give me my cube of bland, it doesn't need to be a wolf-shaped, metal-tread-packaged, Xtreme-Howl-scented monstrosity.