Fashion brand Allbirds pivots hard to become AI services company

https://arstechnica.com/ai/2026/04/bubble-watch-fashion-brand-allbirds-pivots-hard-to-become-ai-services-company/

30 points · 6 comments · view on lemmy.world

6 Comments

cecilkorik@lemmy.ca · 10 pts · 155d

Hilarious and totally not reflective of a bubble AT ALL. Hang on tight kids, this is gonna be a wild ride.

reallykindasorta@slrpnk.net · 8 pts · 155d

AI ‘taking jobs’ by converting retail companies into little AI investment firms

pomegranatefern@sh.itjust.works · 7 pts · 155d

This is quite possibly the most confusing development of the AI bubble thus far.

thesohoriots@lemmy.world · 4 pts · 155d

They’re gonna hold up about as well as their footwear.

mr_manager@lemmy.world · 4 pts · 155d

I thought this was an Onion story when I saw the first headline.

pianoplant@lemmy.world · 1 pts · 155d

Like many other DTC brands it's merely a vehicle to relieve venture capitalists of their money. If you consider that's the main goal (not making sustainable footwear) then the move makes more sense.